Cara Delevingne eating pastrami sandwich Katz's Puma DO YOU campaign ()Cara Delevingne eating pastrami sandwich Katz's Puma DO YOU campaign () © Copyright

What do you mean fashion shoot?

PUMA is taking the level of its promotional campaign to another level this month, with Cara Delevingne eating a pastrami sandwich in famous NYC deli Katz’s and Rhianna acting as creative director. 

Cara Delevingne walking dog Puma DO YOU campaign ()

 

Delevingne, 24, explains what the campaign – called DO YOU – is all about. “To ‘DO YOU’ is to take ownership of yourself and find the power within,” she says. “It’s about accepting who you are, no matter your faults.” 

Cara Delevingne eating pastrami sandwich Katz's Puma DO YOU campaign ()

 

Yogini Warm jacket, £55; PUMA by Rihanna T-shirt, £50; All Eyes On Me tight, £35; Fenty trainer £140 

Digital Magazine